I really enjoyed this article, as well as your other content in print and video.

I was a medical device sales representative for many years but I am now transitioning my business to be a much more value oriented business. We are helping hospitals shop directly from manufacturers for their orthopedic implants instead of through the traditional supply chain avenue. We are seeing hospitals save millions of dollars by eliminating middle men.

Your messages have really convinced me and inspired me to do this. I now know that in order to succeed in the future I have to constantly think value first!

Thank you again for how you are changing the industry!