Joe Flower has retired. Books are still available at links provided.
Joe Flower has retired. Books are still available at links provided.


About Joe Flower and The Change Project

Joe Flower photo healthcare futurist

With over 37 years’ experience, Joe Flower has emerged as a thought leader on the deep forces changing healthcare in the United States and around the world. He has spoken to or consulted with hundreds of clients ranging from the World Health Organization, the Global Business Network, the U.K. National Health Service, the U.S. Department of Defense, and Fortune 100 companies, to the majority of state hospital associations in the U.S. as well as many of the provincial associations and ministries in Canada, and an extraordinary variety of other players across healthcare in every sector.

Flower is the author of How To Get What We Pay For: A Handbook for the Revolutionaries – Doctors, Nurses, Healthcare Leaders, Inventors, Investors, Employers, Insurers, Governments, Consumers, You. The book is a unique, comprehensive framework for understanding the systemic transformation underway in healthcare and a manual for how to make intelligent and strategic choices for oneself and for one’s organization.

Underpinning much of Flower’s writing is his extensive research into leadership and the change process on over 60 top thinkers on organizational change, including Peter Drucker, Peter Senge, and Ari de Geus. The project took him into the study of chaos theory, Eastern thought, and Aikido in which he eventually earned a black belt.

The office of The Change Project, Inc.

Flower was a contributing writer for Wired Magazine in its explosive early years, and a columnist for the pioneering health websites and He was a founding member of the International Health Futures Network and the principal author of the landmark healthcare forecast, “Technological Advances and the Next 50 Years of Cardiology,” Journal of the American College of Cardiology (vol. 35, no. 4, 2000).

His other writings include:

  • Healthcare Beyond Reform: Doing it Right for Half the Cost, Taylor & Francis 2012
  • China’s Futures, Global Business Network 2000 (co-author)
  • The 21st Century Healthcare Leader, Jossey-Bass 1999 (co-author)
  • Japan’s Futures, Global Business Network 1998 (Executive Editor)
  • Leading Change: A Key Challenge for Board-Management Teams, The Governance Institute, 1998
  • The Encyclopedia of the Future, MacMillan, 1996 (co-author)
  • Best Practices in Collaboration to Improve Health: Creating Community Jazz, (principal co-author), The Healthcare Forum and the California Wellness Foundation, 1996
  • Prince of the Magic Kingdom: Michael Eisner and the Re-Making of Disney, John Wiley 1991
  • Age Wave, Random House 1989 (co-author)

Flower also serves on the Board of the Center for Health Design and has worked with numerous hospitals and architectural firms as they design future healthcare environments.

Flower received his B.A. from UC Santa Barbara, and his MA in history from San Francisco State University. In his free time, he plays guitar, hosts the Writers conference on The Well, or reads until his eyes cross with fatigue.

Jennifer Flower, Ph.D

Jennifer Flower, Ph.D.

The Change Project

The Change Project is a partnership between Joe and Jennifer Flower, Ph.D., a psychologist and interpersonal psychoanalyst, trained at the University of Pennsylvania, the University of Massachusetts, Harvard Medical School, and at the William Alanson White Institute in New York City. Dr. Flower is a speaker and writer on psychology, the new healthcare, and living despite fear and while laughing. Her new YouTube channel, Rogue Psychoanalyst, will be launching in August 2018.

For more information on how The Change Project can help you, contact us here.